Lindsey Boyden

Lexus Ad Campaign

Interactive ad on Connected TVs

Final Product

See the video on vimeo

Original Art Mocks

Redlines for Roku build

Final Design

The goal was for user interaction with the three smaller thumbnails. While the main commercial plays, we wanted to push the user to explore the secondary commercials. To more clearly draw attention, we moved them to the left side of the screen and made them larger.